British bespoke furniture maker launches

Ashton Bespoke – British bespoke furniture maker launches – Graham’s story

We are pleased and proud to launch Ashton Bespoke. The new name in luxury interiors but with a heritage that is steeped in three decades of craftsmanship and experience.

Graham Goodall the managing director started his adventure within the industry as an apprentice carpenter and joiner. On completing this he took a year out to go travelling and spent time in the Algarve Portugal. Back in the UK, he felt drawn to return to the Algarve with just his hand tools, not knowing what the future would hold. However before long he saw a niche in the marketplace for high quality architectural joinery, Graham’s growing reputation for fine workmanship resulted in an increasing demand for his purpose built furniture, leading to his transition to a bespoke furniture maker and rebranding as Goodall Fine Furniture.  

In 2010 Graham decided to close his company and end his  nineteen year  relationship with Portugal and returned to England. He began employment with Stephen Clasper Interiors in Surrey and found himself back in the niche market of supplying bespoke furniture for  the  high  end  residential market. Graham worked closely with Stephen over the years helping to create and manufacture unique furniture designed by Stephen. In 2015 the company’s  work received recognition, winning Design et al, IDA awards for  best  interiors, UK properties awards and SBID awards for best kitchen.  In 2016, Graham left Stephen Clasper Interiors in order to relocate to Bournemouth, Dorset, with his partner Lisa. There he worked within a couple of companies in the luxury furniture industry whose customer base was  also  primarily  with in  the high  end residential market, around  the home counties and  London.  

Ashton Bespoke Owner Graham Goodall . British bespoke furniture maker
Ashton Bespoke Logo. British bespoke furniture maker

New beginnings in Hampshire

At the end of 2018 Graham found the opportunity to  acquire  the assets of a  furniture business  just outside  Petersfield in  Hampshire. After a year of sailing under the umbrella of the  old  company’s  name,  it became apparent that the company required a new identity.  Graham wanted to bring his experience and distinctiveness; take a fresh approach and rename the business. Ashton Bespoke was born, a name that Graham felt encapsulated his vision of the business going forward. 

Images of Ashton Bespoke Workshop, Ashton Bespoke View and Ashton Bespoke Office Sign. British bespoke furniture maker

The Ashton difference

What we do here is interpret your design and ensure this is fulfilled whilst considering the client’s budget. We work in a way that stays true to your design and doesn’t compromise either the finish or the budget. This is an ‘innate’ skill at Ashton something we’ve mastered with time, experience and knowledge; born from the passion and desire to deliver above and beyond for our customer. We have learnt to use  various  materials  and finishes  that may not be readily associated with furniture making. We’ve developed an understanding of the way those materials inherently work differently to each other but in turn complement one another.  

Graham says “I have been in the industry of creating and delivering exceptional furniture for luxury interiors within the high-end residential market for some 30 plus years. I am a very passionate individual who cares about  the end result  and takes great pride in my work; nothing less than extraordinary will do. My aim has always been to work closely with the interior designer, architect and developers as well as the end client, to realise their vision. Supported by the skilled team at Ashton I’m able to deliver and exceed expectations.”   

Business beyond Covid 19

The past year has had its ups and downs particularly recently with the pandemic crisis. We are confident however that we can operate safely and continue to service our clients.  The team at Ashton Bespoke are keen to move forward and are excited for what the future brings and where we will take the business over the next year.  

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